OFFICIAL RULES FOR 2013 ALLEGRA 2ct/Oral SAMPLING LUCKY PRIZE DRAWING

1. Lucky Prize Drawing Period. NO PURCHASE NECESSARY TO ENTER OR WIN. This 2013 Allegra Lucky Prize Drawing is sponsored by Chattem, Inc., distributor of Allegra , and Sampling Effectiveness Advisors (“Sponsors”). The Sweepstakes begins on March 1, 2013 and all entries must be received by June 14, 2013 at 11:59 p.m. EST (the “Sweepstakes Period”).

2. How to Enter. To enter, recipients of Allegra product samples must go to the Sponsor’s Website http://www.samplingadvisors.com/allergy1 (or /allergy2, allergy3, allergy4, allergy5, allergy6, or allergy7) and fully complete the online registration form and questions and click the “Enter” box. Entrants must be legal U.S. individual residents over the age of 18. The Lucky Prize Drawing is not open to the general public. Entry is limited to one per eligible entrant for the entire promotion period. Multiple entries relating to an individual entrant are not permitted. Entry registration must be made by June 14, 2013.

3. Prize. A Prize (“Prize”) of a $500 Visa gift card will be awarded to the Drawing winner. The approximate retail value (“ARV”) of the Prize is $500.00. The Prize will be sent to the winner at the address provided at the cost of Sponsors. Any taxes on the Prizes are the responsibility of the winners. No Prize transfer, substitution or cash equivalent is permitted without the prior written consent of Sponsors.

4. Drawing. The winner will be determined by a random computerized drawing to be conducted by Sponsors on July 31, 2013. The odds of winning depend upon the number of eligible entry registrations made during the Drawing Period. Winners will be notified by e-mail, telephone or overnight delivery service, at the discretion of Sponsors. You do not have to be present to win. If a Prize is not acknowledged and accepted by a winner for later delivery by confirmation in writing or by e-mail and received by the sending Sponsor within 14 days of the date of communication of the Prize notification, it will be deemed forfeited and awarded to an alternate winner, unless the time period is extended in writing by Sponsors.

5. Eligibility. Drawing is open only to individuals who receive Allegra product samples from the Sponsors and are asked to participate in the Allegra sampling program. The Drawing is not open to the general public. Individuals must be 18 years of age or older at the time of entry who are legal residents of the United States, Entry is limited to one per entrant per household. Void where prohibited by law. All entries are subject to verification and qualification by Sponsors. Entry will ordinarily be deemed made by the authorized individual account holder of the email address submitted at the time of entry unless Sponsors, in their discretion, deem the circumstances warrant otherwise. By entering the drawing, you agree with these Official Rules and that all decisions of Sponsors with regard to interpretation of the Official Rules, verification, qualification and otherwise related to the conduct of the Drawing shall be final in all respects. Employees and immediate family members of employees of Sponsors, and any affiliated entities of such, their subsidiaries, parent companies, affiliates and agencies, are not eligible to participate or win. Only bona fide, legitimate and good faith entries qualify. The winner may be required to execute and return to the sending Sponsor an Affidavit of Eligibility, Release of Sponsors from Liability and Publicity Release (where permitted by law) within 14 days of the date of a Prize notification communication or else the Prize is forfeited and will be awarded to an alternate winner, unless the time period is extended in writing by Sponsors.

6. General. By entering the drawing and acceptance of a Prize, the winner agrees to release, discharge and hold harmless Sponsors, their parent, affiliates, subsidiaries, agents or employees from any claim of damages or liability in connection with the acceptance and use of the Prize. Sponsors are not responsible for any inability of the winner to accept or use a Prize for any reason. By entering and/or accepting a Prize, entrant agrees to (a) the official rules and decisions of Sponsors regarding the drawing which shall be final in all respects and (b), where permitted by applicable law, to the use of the winner’s name and/or likeness and publicity for advertising and promotional purposes without compensation. Sponsors reserve the right to cancel or make changes to these rules by an authorized representative. Sponsors are not responsible or liable for any printing, mechanical or typographical errors in these Official Rules, its Website or any other materials associated with this drawing. Sponsors reserve the right to modify, suspend or terminate this drawing in the event that it becomes infected by a computer virus or is otherwise technically impaired or tampered with in a manner which, in the discretion of Sponsors, corrupts the administration, security or proper functioning of the Sweepstakes. In the event of such a termination, in the discretion of Sponsors, random drawings for all or some of the prizes will be held from among all eligible entries received at the time of such termination. Neither Sponsors nor their respective agencies or affiliates are responsible for ineligible entries. The captions of these Official Rules are for convenience of reference only and shall not be deemed to alter, affect or limit the scope of any Paragraph to which they refer.

7. Integrity of Promotion.

(a) Each entrant agrees not to upload, post or transmit any materials which contain any computer viruses, Easter eggs, worms, Trojan Horses or other harmful Internet component or programming routines that are intended to damage, detrimentally interfere with, surreptitiously intercept or expropriate any system, data or personal information. Sponsors reserve the right to modify, suspend, disqualify or terminate any entrant in the event that an entry becomes infected or is otherwise technically impaired. Sponsors also reserve the right to disqualify any entrant found tampering with the entry process or with the operation of the Sweepstakes or the Website.

(b) Sponsors reserve the right to declare ineligible any entrant/registrant who engages in any fraudulent activity or uses the drawing or the Website in a manner inconsistent with these Official Rules, the terms and conditions of the Website or with any federal, state or local, laws, statutes or ordinances. Sponsors shall have the right to take appropriate administrative and/or legal action in any such instance, including reporting to authorities for criminal prosecution, as it deems necessary in its sole discretion.

8. Disputes/Choice of Law. As a condition of participating in this Drawing, entrant agrees that (1) any and all disputes, claims, and causes of action arising out of or connected with this drawing, or any Prize obtained through the drawing, shall be resolved individually, without resort to any form of class action, and exclusively by arbitration under the Commercial Arbitration Rules of the American Arbitration Association as then in existence. Arbitration will (2) take place in Chattanooga, Hamilton County, Tennessee; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with participating in this Drawing, but in no event attorneys' fees; and (3) under no circumstances will entrant be permitted to seek recovery for, and entrant hereby waives all rights to claim, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses and actual damages incurred, which damages, at a maximum, shall not exceed the ARV of the Prize, and waives any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of the Official Rules, or the rights and obligations of an entrant and Sponsors in connection with the Drawing, shall be governed by, and construed in accordance with, the laws of the State of Tennessee, without giving effect to any choice of law or conflict of law rules or provisions (whether of the State of Tennessee, or any other jurisdiction) that would cause the application of the laws of any jurisdiction other than the State of Tennessee.

9. Name of Winner. For the name of the winner, send a stamped, self-addressed envelope to Sampling Effectiveness Advisors, 2013 Allegra Sampling Lucky Prize Drawing, P.O. Box 706, Miamitown, OH 45041. Request must be received by July 31, 2013.

10. Privacy. By entering or remaining as an entrant in the Drawing, you agree to Sponsors’ terms of service and use of your information for Chattem’s marketing purposes and as described in the Sponsor’s privacy statement at www.Chattem.com. Sponsors will not sell or share your information to or with third parties.

11. Sponsors. Sampling Effectiveness Advisors, P.O. Box 706, Miamitown, OH 45041, and Chattem, Inc., P.O. Box 2219, Chattanooga, TN 37409.